Badminton Reimagined
Xtreme and limitless
When SPOTV Media approached KIN with an ambitious vision to transform badminton into premium sports entertainment, KIN knew this would be a defining project. From October 2–5, 2025, Istora Senayan in Jakarta became the epicentre of badminton innovation — 32 elite players competing across four teams for a USD 750,000 prize pool.
The project was bold in scope: innovative gameplay formats that reimagined traditional badminton, production values that rivalled major concert experiences, and the complexity of cross-border delivery between Singapore and Indonesia. For KIN, this second edition of BXL represented both an opportunity and a test of their international event management capabilities.
SPOTV Media set three clear objectives: maximise attendance and grow commercial partnerships; deliver an innovative competition format with a premium player experience; and achieve world-class event presentation blending sport with entertainment. The international nature of the project added layers of complexity — managing vendors across Singapore and Indonesia, navigating language barriers, and coordinating with local partners unfamiliar with each other’s working styles.
The transformation of Istora Senayan from a traditional sports venue into an immersive entertainment environment required sophisticated production design. Each of the seven sessions ran approximately two hours and forty-five minutes — carefully calibrated for full entertainment value. The eight-minute game format meant match duration could vary, requiring precise coordination across player introductions, match intervals, and technical timeouts. Production also had to serve both SPOTV’s live broadcast requirements and the in-venue spectator experience.
KIN’s approach to athlete hospitality was strategic: elite players have options, and delivering a premium experience helped position BXL as a tournament that respected and valued its athletes — making it more likely top players would commit to future editions.
KIN conducted weekly work-in-progress meetings for six weeks leading up to the event, with two site visits to Jakarta for production meetings. These face-to-face sessions built relationships with local vendors, surfaced potential issues early, and allowed decisions that balanced creative ambition with operational reality. Local partnerships provided cultural knowledge that Singapore-based management could not replicate remotely.
The seven sessions across four days maintained consistent production quality. Multi-platform distribution through SPOTV and SPOTV NOW ensured reach far beyond venue capacity, while successful execution provided tangible value to sponsors through branding opportunities and audience engagement.
