KIN PRODUCTION · CASE STUDY
Case Study
Eight-year-old Singaporean inline skater Chloe Chua competed at *SCAPE on home soil for the first time in November — weeks after suffering a serious injury at the FISE World Series in Shanghai, taking 15 stitches, and choosing to get back on the ramp just two days later. At Singapore, she finished second in the rollerblading best line junior category, then was invited to showcase alongside representatives from the UK, Australia, Brazil, and the United States. The Straits Times sent a photographer. Mothership posted the story and it got more than 10k likes on Instagram. That, in a single moment, is what a well-produced urban sports event can do — it creates human stories that no advertising budget can manufacture.
553.6k
SGD Total PR Value
5,000+
Attendees over 2 days
30
Pieces of coverage
48.5%
PR value from social media
The Story Behind the Numbers
Tourism boards and government agencies understand the formula: sport attracts visitors, activates communities, and generates coverage that paid media cannot replicate. What is rarer — and far more valuable — is the ability to land an internationally recognised event IP in a new market in a way that feels genuinely local.
FISE (Festival International des Sports Extremes) is one of the world's most recognised urban sports properties, with a circuit running from Montpellier to Abu Dhabi to Shanghai. Bringing its inaugural Singapore edition to life required more than logistics. It required a local partner with the credibility to represent an international brand — and the cultural intelligence to make it resonate.
That partner was Kin.
The Story Behind the Numbers
Tourism boards and government agencies understand the formula: sport attracts visitors, activates communities, and generates coverage that paid media cannot replicate. What is rarer — and far more valuable — is the ability to land an internationally recognised event IP in a new market in a way that feels genuinely local.
FISE (Festival International des Sports Extremes) is one of the world's most recognised urban sports properties, with a circuit running from Montpellier to Abu Dhabi to Shanghai. Bringing its inaugural Singapore edition to life required more than logistics. It required a local partner with the credibility to represent an international brand — and the cultural intelligence to make it resonate.
That partner was Kin.
The Story Behind the Numbers
Tourism boards and government agencies understand the formula: sport attracts visitors, activates communities, and generates coverage that paid media cannot replicate. What is rarer — and far more valuable — is the ability to land an internationally recognised event IP in a new market in a way that feels genuinely local.
FISE (Festival International des Sports Extremes) is one of the world's most recognised urban sports properties, with a circuit running from Montpellier to Abu Dhabi to Shanghai. Bringing its inaugural Singapore edition to life required more than logistics. It required a local partner with the credibility to represent an international brand — and the cultural intelligence to make it resonate.
That partner was Kin.
The Story Behind the Numbers
Tourism boards and government agencies understand the formula: sport attracts visitors, activates communities, and generates coverage that paid media cannot replicate. What is rarer — and far more valuable — is the ability to land an internationally recognised event IP in a new market in a way that feels genuinely local.
FISE (Festival International des Sports Extremes) is one of the world's most recognised urban sports properties, with a circuit running from Montpellier to Abu Dhabi to Shanghai. Bringing its inaugural Singapore edition to life required more than logistics. It required a local partner with the credibility to represent an international brand — and the cultural intelligence to make it resonate.
That partner was Kin.
